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INDA RESTARTING FROM INDA

May 07, 2012 By Joyce Hou , furnitureinchina
Tag: INDA,Saloni 2012

A great return within the Salone Internazionale del Bagno, showcasing versatility and completeness, project skills and research, to consolidate a trademark into a brand.

INDA,Saloni 2012 ,INDA RESTARTING FROM INDA

A great return within the Salone Internazionale del Bagno, showcasing versatility and completeness, project skills and research, to consolidate a trademark into a brand.

Great expectations in the spotlight of this biennial edition of the Salone, which is anticipating surprises even before opening.

One out of all, the stylish presence of INDA, authoritative and proactive, this year promising to leave a mark worthy of note, thanks to the formal purism included into every stylish detail, from the stand layout, to collections and new institutional and communication supports.

Of course plenty of news, to be seen also through the product presentation concept, interpreted with extreme versatility to live domestic and contract areas, both private and public, with ductility, character, personality and functionality, beyond shapes

For INDA, the SOFT collection from Paolo Salvadè is the true revolution, gathering water suggestions with
its smooth expressions, redefining curves with clean marks around 45° and integrating carves and rounding.

Tactile sensations, fluid synthesis of simple and significant needs, redesigned with character, such as
technology rounds in both cabinet and accessories, in the washbasin with projected contours, and also as
plans and carved frames, pursuing the subject's own personality with a hint of romance that is good for design itself: these are some of the ideas to be found in SOFT.

No single detail is really playing a leading role, as balance among all parts is the actual strength.
"Soft is my contribution in the interpretation of the not-edgy concept, real and symbolic transformation of
thickness and volume integrated together with round benefits”.

A major change in the Company approach to design and production concepts, which already with the DIECI collection had come out from the linear output produced  by measures and finishes of all previous product
ranges and which is now making a further leap forward with SOFT, its shapes, its functionality, its aesthetic-qualitative nature.

And news from INDA within the Salone are not finished.

In the ACCESSORIES product family the new Soft Touch version of the Mito_2000 series will be launched.

SHOWER ENCLOSURES will show new settings, measures and door-opening systems with the Air_8000 and Sim_6000 series, up to the significant evolution of the Electa_7000 collection and the Corian® shower trays offer, true design complements for the bathroom.

Last but not least within INDA news, from the FURNITURE product division come the project solutions with the PIANO FORTE SPESSORE, the DIECI collection and its hallmark based on the frame and the handle matching the color of the door, closing with the combination of the DOMINO ceramic sinks and the surprisingly brand new INTEGRATED SANDBLASTED GLASS TOP, available in the full range of the color chart.

INDA proves once again to be successful not only as an interpreter, anticipating and meeting all different needs coming from the markets, but also conveying an eclectic made in Italy production, high quality and proactive, meeting the taste and the sensory pleasures of a diversified and demanding audience.

A unique approach in the world of Accessories, Shower Enclosures and Furniture, where attention for details, design freshness and project innovation are telling about a know-how tradition, but also about the reliable ability to propose, share and follow step by step customer needs.

In Italy, in Europe, in the World

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Editors' Picks

Imboh Chair by Joe Velluto

Imboh chair by Itlian designer Joe Velluto is a modular furniture unit. the chair has a upholstered base which can be equipped with backrest, table and arm. The Imboh is easily customisable and built with sustainable materials (fabrics and wood). The padding is made of jute, flax, cotton and coconut fibers.

CSIL FORECASTS FOR ITALY AND THE WORLD

According to the 30th edition of the ‘Forecast Report on the Furniture Sector in Italy’, 2013 will be another difficult year for Italian sector operators, after a tremendous 2012. The growth in international trade and the recession in Italy translate into a contraction in furniture production of 3% at constant prices, resulting from a foreign demand being limited by the performance of Italy’s principal trading partners and of the continuing weakness of domestic consumption (-6%), which was affected by the trends in employment and disposable income and by the prudent attitude of families towards the economic situation.

Editor Contact Details: sissi.jin@ubmsinoexpo.com Address: 7/F Xian Dai Mansion, 218 Xiang Yang Road (S), Shanghai 200031, China