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INDA IS BATHROOM IN ALL ITS SHAPES

New image, new communication, once more surprising about future positioning

May 07, 2012 By Joyce Hou , furnitureinchina
Tag: INDA,bathroom furniture

As daily happens in life, between INDA and its market, its audience and primary targets, a proximity and contact relationship is constantly growing. The Company whishes this contact to be more and more "warm", based on collaboration, sharing and mutual respect. Always, no matter what, anywhere. So "relationship" is becoming increasingly important to express all the Company "Brand Values" which are representing the personality of a trademark now recognized as a Brand.

INDA,bathroom furniture,INDA IS BATHROOM IN ALL ITS SHAPES

As daily happens in life, between INDA and its market, its audience and primary targets, a proximity and contact relationship is constantly growing. The Company whishes this contact to be more and more "warm", based on collaboration, sharing and mutual respect. Always, no matter what, anywhere. So "relationship" is becoming increasingly important to express all the Company "Brand Values" which are representing the personality of a trademark now recognized as a Brand.

Therefore INDA introduces the new strong choice for Corporate image, where the three product divisions take voice, or even better enter a “face” to embody exactly those values of quality, elegance, style, harmony , meticulous care, which the Company puts into any activity. Then here come three immediate messages, simple but delivering strong character to communication.

"CARE FOR DETAIL IS AN INDA ACCESSORY."
"DESIGN FRESHNESS IS AN INDA SHOWER ENCLOSURE."
"PROJECT INNOVATION IS AN INDA PIECE OF FURNITURE."

Through product settings, the three Corporate Divisions get "humanized", by establishing a direct relationship INDA-CUSTOMER, inviting the viewer to get inside the press subjects to "live" a new real INDA EXPERIENCE, made of excitement, discovery, sharing, aspiration. A declared Brand loving, inviting to share the Corporate values that each product division stands for:

ACCESSORIES, care for detail, with the attention to the smaller things of a sophisticated lady.
SHOWER ENCLOSURES, design freshness, through the exotic and neat touch of a Mother Nature.
FURNITURE, project innovation, which becomes sharing and fruition opportunity thanks to the skillful creativity of a young architect.

Three chances to discover all about INDA, production, style of being and making bathroom interiors today, with a clear message to the market, Customers and all targets, by a choral claim: bathroom in all its shapes.

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Tag:INDA,bathroom furniture

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Editor Contact Details: sissi.jin@ubmsinoexpo.com Address: 7/F Xian Dai Mansion, 218 Xiang Yang Road (S), Shanghai 200031, China